Will Ferrell wants to grab more people by the ears.
The actor, comedian and producer formed Big Money Players Network, a podcast company focused on comedy shows, in partnership with radio and podcast giant iHeartMedia. The new company plans to produce and launch 10 podcasts over the next 24 months, starting in 2020. The agreement between Ferrell and iHeartMedia has been negotiated by UTA.
Ferrell has already dipped a toe into the podcast feed with iHeartRadio as host of “The Ron Burgundy Podcast”, reprising his silly character “Anchorman”. The show debuted earlier in 2019 and has consistently ranked among the top 100 podcasts in the United States.
The podcast format has been around for over a decade, but its growing popularity in recent years has sparked new interest from a wave of Hollywood talent, media companies and tech platforms – including Conan O ‘ Brien, the Obamas and Spotify – seeking to leverage audio listeners.
Ferrell commented, “The iHeartPodcast network has been such a pleasure to work with. I love hanging out around offices and only got yelled at for using someone’s computer which I shouldn’t have done.
According to the parties, the Big Money Players Network will recruit top comedic talent for a variety of podcast formats and styles, both scripted and unscripted. being available on iHeartRadio and everywhere else, podcasts are heard.
“We have worked very closely with Will over the past year and our listeners love what we have offered them so far,” said Conal Byrne, president of the iHeartPodcast network. “The creative opportunities offered by an iHeart and Will Ferrell collaboration are limitless. “
When UTA was looking to expand Ferrell’s podcast presence, she focused on iHeartMedia because “they have an innate understanding of the podcasting landscape and will help take this partnership to the next level,” said Head of Emerging Platforms at UTA. ‘UTA, Oren Rosenbaum.
Ferrell is next to star in the comedy “Eurovision” and the drama “Downhill”. He is also the producer of several recent film and television projects including “Succession”, “Dead to Me”, “Hustlers”, “Booksmart” and “Vice”.
As part of its podcasting operation strategy, iHeartMedia acquired HowStuffWorks in 2018 for $ 55 million. The company’s current roster of original podcasts includes “Disgraceland,” “Chelsea Handler: Life will be the Death of Me,” “Noble Blood” and “Committed,” as well as over 100 shows of his radio talents at the antenna as “Bobbycast”. and “The Breakfast Club”. Shows are distributed on all major podcast platforms, including the iHeartRadio app, which hosts over 250,000 podcast shows.