Hello Hello. Welcome Tuesday; I hope everyone has found ways to keep “working” before the holidays and don’t dream too much about the hordes of food that we will be eating here in the States in just a few days. Today’s issue is a mishmash of things – a good mix. Today we are talking about what happens when a podcast app is acquired, ExxonMobil “duping” The Daily, and more.
EXCLUSIVE: Acast acquired RadioPublic in February; now podcasters say the business has gone dark on them
In February, Acast, the European-based hosting and monetization company, acquired RadioPublic, a podcast player and company known for its creator-centric technology. The acquisition was presented to me as a way for Acast to take control of the podcast space and become big in the United States. Notably, Matt MacDonald, co-founder and product manager of RadioPublic, told me at the time: “We don’t intend to run [the RadioPublic] application down.
But now, nine months after the purchase, podcasters say the app is stuck and not updating. New episodes are not regularly posted on some show pages; some podcasters cannot publicly list new shows; and, beyond that, many say they can’t get in touch with the company despite communicating through a dedicated support email and social media. The problem seems to go on for months. Lots of people have tweeted at the company, but I’ll include some screenshots below so you can get a feel for it.
A podcaster, Klaudia Amenábar, who hosts the queer Star wars Podcast Podrace by RuPalp, tells me that she had problems trying to distribute the show on RadioPublic. Although her RSS feed was working fine on all other listening apps, every time she tried to make it publicly available on RadioPublic, she received an error message. This has gone on, she says, for months and is still unresolved. MacDonald emailed her directly, after she tweeted about Acast’s account, and told her that the team was “unable to help individual podcasts diagnose a specific error,” according to one. screenshot seen by The edge. She then tried to also distribute a second show with a separate RSS feed and received the same error. Her hosting provider, Simplecast, troubleshooted her RSS feed to make sure nothing strange was going on, she says, and, “in the end, they were like, ‘This is really weird, this must be a RadioPublic problem. “”
I reached out to Acast for a comment and got this: “We are aware of an issue that currently appears to be affecting a small number of streams on the RadioPublic platform, affecting the submission and display of new content. . We understand that this is frustrating for the creators involved and for the fans trying to access new content from the affected feeds. Our team is investigating the cause and working to resolve it as soon as possible. We will share an update with the community once we have more information.
As of now, RadioPublic is not a leading or even remote essential application for the distribution strategy of podcasters. (Dave Zohrob, CEO of Chartable, tells me that over the past 30 days it was less than 0.1% of plays, as did Justin Jackson, co-founder of Transistor.fm, from the March data, which, yes, not great, but also not helped by the fact that at least some shows can’t update their episodes.) But the reason I’m bringing up this story is because of the many acquisitions we have seen in this space and to use as an example how not to manage it, especially if you connect directly with podcasters. Don’t leave them hanging. Another podcaster I spoke with, David Cameo, the founder and host of Squeaky death, a Walking Dead podcast, told me he had integrated RadioPublic player on his website for four years until the company shut up.
“I just abandoned them. Had to. Nobody cares.”
The DailyExxonMobil advertising and the struggle to get the right podcast ads
A conversation is brewing on how oil companies are using podcast ads to advance their message and brand. Emily Atkin at Heated newsletter wrote last week about an ExxonMobil ad that ran in The Daily that she says is misleading. (See Atkin’s post for details of the announcement and its proposed changes.)
She writes that the ad “seemed to violate The Dailythe policy against fossil fuel sponsorship. However, a Times spokesperson told him, “We don’t allow oil and gas companies to sponsor The Daily roughly “, but”[any] the company can place advertising spots in The Daily podcast, as long as it meets our advertising acceptability guidelines.
It is also worth adding to the story here is Drilled podcast host Amy Westervelt thread on other oil companies and oil-dependent brands using podcast ads. One person notes that Politico Energy podcast is sponsored by Chevron, which appears to be true, as another example.
Yet this line between sponsorship and spot advertising is definitely odd for the Times draw, and I won’t pretend to understand it. But I reached out to a few people on the advertising side to figure out how the TimesThe fact-checking process usually takes place and if this announcement has sounded the alarm for them. An ad buyer told me he had the Times push back ad copy and ask for data or research to back up what is being said. They also said complaints are not allowed; the endorsements either. Others did not seem shocked by what was said in that particular announcement. One person equated Exxon’s “smart wording” with how tech companies often market their products – by promoting a new feature – but questioned it. TimesListeners would be fooled into thinking that Exxon has nothing to do with oil so easily.
Overall, I imagine this is just the beginning of a wider reluctance against misleading ads, as well as weird brand / content pairs, from both audiences and podcast hosts. This can happen for a number of reasons: 1.) As more independent shows become businesses, they cede control of their advertisers to bigger, hungrier sales teams. 2.) As more money enters the space, which I’ll have a lot more to say about in the coming weeks, big advertisers are flocking, often those running more controversial companies. 3.) As dynamic ad insertion becomes more and more popular, more and more shows allow ad markets to automatically insert ads based on audience targeting. This can lead to unwanted pairings.
All of this to say that I keep a close eye on how this ends. We expect some weird graphical ads to appear alongside any articles we read online. We probably feel the same way about radio commercials. Will that expectation of crappy ads also apply to podcasts?
Confused podcast listeners usefully examine the Apple Podcast bombshell
You might recall that people pointed out months ago that Apple Podcasts maintains an extremely low app rating. People hate it, I guess. So imagine the shock and awe when the positive reviews started pouring in, dropping its rating from 1.8 stars to 4.6. The catch, however, is that these reviews all tout various podcasts, not the app itself. My colleague Sean Hollister has the whole story, but Apple has confirmed it is relying on a new review prompt. “With the release of iOS 15.1 last month, Apple Podcasts began prompting listeners to leave a rating and review like most third-party apps, using the standard rating and review prompt available to everyone. developers, “said an Apple spokesperson. People are just confused as to what they are supposed to assess. The power of a push integrated into the application!
Facebook pays people up to $ 50,000 to use its live audio feature
Information reports (behind a paid wall) that Facebook is using money to trick creators into using its Live Audio Rooms feature. According to the article: “Facebook offers to pay musicians and other creators $ 10,000 to $ 50,000 per session on its five-month-old live audio product, plus a guest fee of $ 10,000 or more,” according to the article. “persons with direct knowledge of the terms business.”
At this cost, presenters must set up four to six live programs of at least 30 minutes each. I’ll be shocked if anyone listens to these plays, honestly, but I can’t fault people for wanting to get the $$$. However, what I don’t fully understand about these tech companies spending millions to get people to try their new feature is whether any of these users will actually stick around when the money runs out. . An open question at this stage.
Now, finally, one for the Goners in the room:
Since when podcast releases an album of musical commentaries?
I hate to admit that I became a Goner, but it happened. For our purposes, however, Since when, an interview and cultural show co-hosted by Chris Black and Jason Stewart, signed with the Jagjaguwar label to release an album that now a tracklist and details. Upon release on December 17, the duo apparently recorded an 80-minute commentary to the music of various Jagjaguwar artists. Two CDs for $ 13.99. Accessories for creative monetization.
Okay, that’s it. A long one, but I have to make up for lost time to come. I’ll catch you all next Tuesday. Ta-ta.