Automattic, which runs Tumblr and WordPress, buys a popular podcast app – Pocket Casts – from a collective of public radio groups, including NPR and BBC Studios.
Automattic has not disclosed how much it will pay for Pocket Casts.
The company said Pocket Casts will join Automattic, making it easier for podcast fans to discover new content and personalize their listening experience.
“As part of Automattic, Pocket Casts will continue to provide you with the functionality you need to enjoy your favorite podcasts (or find something new),” a WordPress.com blog post said.
“We will explore creating deep integrations with WordPress.com and Pocket Casts, which will make it easier to distribute and listen to podcasts,” he added.
Co-founders Russell Ivanovic and Philip Simpson will remain in charge of the Pocket Casts team. It looks like Automattic is already thinking about ways to integrate the cross-platform app into its blogging tools, TechCrunch reported.
With built-in features like variable speed playback, silent reduction option, volume increase, sleep timer, personal media storage, and standalone playback for Apple Watch, Pocket Casts delivers an experience streamlined, personalized listening that users love, the blog says.
Blogs and podcasts both use RSS feeds for distribution, so it makes sense to integrate the two platforms, according to the report.
Earlier this year, Spotify-owned Anchor partnered with WordPress.com to turn written materials into podcasts via text-to-speech technology, he added.
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