Podcast company

The 3 keys to the success of the podcast company Amaze Media Labs

18 months ago, when the world was still on lockdown, former business partners Robert Tuchman and Brett Sklar reconnected at a local park to discuss new trends and potential business opportunities. Tuchman and Sklar had been introduced by a mutual friend and first teamed up shortly after graduating from college to launch TSE Sports & Entertainment, a sports experience and hospitality agency for corporate clients. After selling TSE and spending several years helping their new partners acquire other companies in the space, Tuchman and Sklar came together again to create a second agency, Goviva, which focused on creating marketing programs. personalized sports and lifestyle. Although the two of them enjoyed their time and learned a lot over the years, they wanted to move on and find out about their next new business.

Tuchman himself had recently become a podcast host for How success comes, where he talks to some of the world’s most successful entrepreneurs about how they built their businesses. Many guests who would come How success comes asked Robert to create custom podcast series for their businesses which provided the initial spark for their potential new business. Tuchman and Sklar were sold on this route to enter the podcast world. In June 2020, they contacted Stephen Master, which they brought 20 years ago to TSE Sports & Entertainment, to get his take on the audio landscape and see if he would join them as they considered starting their new business.

After the meeting, they decided to “get the group back together” and officially launched Amaze Media Labs in the summer of 2020.

One of the main trends identified by the Amaze team was that with the ubiquity of social media platforms came the meteoric rise of the “creator economy”. and start their own podcast around whatever they were passionate about. Athletes, bartenders, comedians, yoga teachers, and influencers on just about every topic imaginable have started launching their own podcasts. It quickly became clear that it was not just individuals who wanted to become content creators, but there was an incredible demand from companies who saw themselves as their own media properties and no longer just wanted to buy advertising. on other podcasts, but wanted to engage more deeply with their consumers by creating and sharing their content.

“The huge interest we saw reminds me of the 1990s, when every business knew they had to create a website to share their information with the world. Now every business understands they need a podcast to share their brand story with the world. But the best thing about podcasts is that, in fact, audio allows for authentic conversation that captures the true philosophy of a brand and its people, because it can be incredibly empathetic and real, unlike any other form of content. Said Tuchman.

Here are three lessons the company has learned on the road to success:

1. Build on market learnings.

While they learned that the market certainly already had a number of podcast production companies, Amaze’s management team knew from their past experiential ventures that their future success was going to depend on delivering to brands. enterprise of a “white glove” turnkey service and attract experienced talent in the industry.

With the main production and customer service team in place by January 2021, Amaze quickly began building its corporate client list and blue chip brands across a wide range of industries including Ford, Unilever, MetLife, Facebook. , HP and BetMGM.

“The first key to this incredible success was our initial investment in building the team and hiring the best talent in the industry, which we knew would translate into incredibly high customer satisfaction. Robert and I have always understood with all of our businesses that there is absolutely nothing more important in business than a truly happy customer, ”says Sklar.

Related: 4 tips to attract more guests to your podcast

2. Differentiate yourself.

Amaze Media Labs knew it had to be more than a podcast production company. The team understood that there are millions of podcasts in the US alone, and thousands of new ones are released every month. This makes it difficult for new podcasts to break through the clutter and attract listeners. To differentiate itself, Amaze has developed proprietary digital technology that allows it to ensure that it can deliver podcast downloads and subscribers to the specific target audience its client is trying to reach. Using targeted digital media and one-click technology, Amaze can immediately turn readers of relevant content into podcast listeners, enabling it to quickly build an audience for its shows and ensure downloads are delivered to its customers.

Related: Why podcasting is the next frontier in marketing

3. Leverage strong relationships within the talent agency ecosystem.

Identifying the right talent for hosts and guests for a corporate podcast series is essential to creating content that will resonate with a brand’s target audience. The Amaze team says they spend an inordinate amount of time researching talent on behalf of each client. Additionally, Amaze works with its client brands to create live podcast recordings and experiences at industry conferences, trade shows, and corporate meetings. Companies looking to create an experiential element for their branded podcast series have become a common demand, and the Amaze team believe this will quickly become one of their fastest growing industries once the pandemic begins. to move back completely.

“It’s definitely a little weird to start and build a business during a pandemic. It’s crazy that we’ve accomplished so much and only recently met everyone in person at our end meeting. It’s been so rewarding that our team comes from all over North America, bringing so many unique perspectives and interesting people to the Amaze journey, ”said Sklar.

Related: Podcast Advertising: Is Programmatic the Next Big Thing?

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