Spotify continues to expand the functionality of its recently acquired podcasting suite, Anchor, this week they introduced a useful new tool to help its creators promote their podcast with classified trailers. Spotify’s goal with Anchor is to be the one-stop-shop for everything a new, novice podcaster needs to get started. So with this, users of the Anchor app for iOS and Android can now create a unique personalized trailer including an intro and pair it with readily available background music, which it then turns into an animated video in formats so that it can be easily shared between social media and the wider web.
While Anchor already had a way for its creators to mark episodes of their shows as a trailer, their new feature makes it simpler with an integrated and easy-to-use experience. The trailer will also generate a short clip that will be ingested into the podcast’s RSS feed to allow users to hear it on their platforms by tagging with the episode type “trailer”.
If you already have a voice recording recorded elsewhere, you can import it into Anchor to use as a trailer, otherwise you can record one directly from the app. When you press Record, you have one minute to create a unique pitch that will showcase your podcast. When you are happy with the recording, you can then browse the Anchors library for free background music.
There are other third-party options for creating podcast trailers, such as those from services like Wavve, Headliner, or Audiogram, for example. However, many professional podcasters still consider Anchor to be some kind of entry-level product and look to more advanced audio editing suites to create their shows. But over time, these additional, handy features could help Anchor gain a foothold in podcasters’ workflows, even if it’s not their end-to-end solution.
Podcasting has become an important vertical sector for Spotify, Anchor’s parent company. The company announced in July that its podcast audience had doubled from last year. In October, he said the number of podcast listeners on his service increased by 40% from the previous quarter and that he now had 500,000 titles hosted on his platform.
Spotify can monetize podcasts in two ways, like music: through ads and by getting people to buy premium subscriptions. It now has 113 million paying customers and 248 million monthly assets. And once Spotify users subscribe to a number of podcast shows, they’re more likely to stick with the service.