Spotify’s chief content officer, Dawn Ostroff, reiterated the company’s ambition to “become the world’s leading audio platform” by announcing the acquisition of its third podcasting company this year.
The Swedish music streaming company’s latest acquisition is Podcast studio Parcast, which specializes in mystery, crime, science fiction and history content.
Last month, Spotify acquired Gimlet Media, a New York and Anchor-based podcast production company, whose software “makes it easy for anyone to create, distribute, and monetize a podcast” for around $ 300 million.
Parcast was founded in 2016 and has launched 18 premium podcast series, including Serial Killers, Unsolved Murders, Cults and Conspiracy Theories, and the studio’s first fiction series, Mind’s Eye.
The company will bring its curated library of shows to Spotify and has over 20 new shows slated for launch later this year.
The transaction is expected to close in the second quarter of 2019 and subject to customary closing conditions.
âThe addition of Parcast to our growing list of podcast content will advance our goal of becoming the world’s leading audio platform. “
Dawn Ostroff, Spotify
Dawn Ostroff, Head of Content, Spotify, said, âAdding Parcast to our growing list of podcast content will advance our goal of becoming the world’s leading audio platform.
âCrime and Mystery Podcasts are a premier genre for our users and Parcast has enjoyed significant success in creating blockbuster series while building a loyal and growing fan base. We are delighted to welcome the Parcast team to Spotify and look forward to fueling their growth.
âWe’re proud to join the world’s most popular subscription audio streaming service and have access to one of the world’s largest audiences. “
Max Cutler, Parcast
Max Cutler, Founder and President of Parcast, added: âIn three years we have created a production house that has grown exponentially and struck a chord with fans of mystery and real crime, especially women. , in all 50 states and around the world.
âWe’re proud to join the world’s most popular subscription audio streaming service and have access to one of the world’s largest audiences.
âAlongside Spotify, our ability to evolve, develop and amplify the brand of unique and bespoke content that we create is brimming with fantastic possibilities. “Music trade around the world