Australia based podcast service, Whooshkaa was bought by Spotify, but the precise terms of the acquisition were not disclosed.
Whooshkaa’s innovative technology makes it easier and faster for broadcasters to turn their existing audio content into on-demand podcast content.
This technology will soon be integrated into Spotify’s podcast and corporate advertising platform. Megaphone, enabling radio publishers to realize the full potential of podcasts with Megaphone’s best suite of hosting, distribution, reporting and monetization tools.
Founder and CEO of Whooshka, Rob Loewenthal, the former Director of 2GB who was one of the leaders in the Australian industry who saw the potential of catch-up audio and podcasting early on, has the ambition to grow the brand’s service through the ‘OK.
âWe launched Whooshkaa to give creators access to a cost-effective end-to-end audio management platform that would help bring audio into the digital age,â said Rob.
âNow it’s time to take our audio technology to the next level. “
Chief Content & Advertising Business Officer at Spotify, Dawn Ostroff, says âWe believe that the global growth potential of digital audio is still largely untapped. With the addition of these new tools along with the innovative team behind them, we reinforce our commitment to helping creators, publishers and advertisers realize the value of this opportunity.
âWith Whooshkaa, we will strengthen our efforts to help audio publishers of all kinds grow their podcast business and increase our ability to help advertisers reach their audiences. “
In the meantime, Loewenthal says Whooshkaa users will not be disturbed as the team is working on integration with Megaphone.
âWhile we work on the integration with Megaphone, we will continue to operate as usual with all Whooshkaa products still available,â he said.
âWe would like to thank each of you for your support and your partnership with us over the past 5 years. It is thanks to all of you that we have been able to build and advance our mission of improving audio creation and distribution.
âWe wouldn’t be here without you. “
Find more information about the move here.