CEO of SCA, Grant blackley, announced the acquisition of Kinderling, the Australian children’s radio and podcast company, which joins the LiSTNR family.
Kinderling was founded by a group of parents who wanted to introduce children aged zero to seven to the world of music, storytelling and creative expression. Since its inception in 2014, Kinderling has grown into the country’s most popular and award-winning children’s radio and podcast company.
The company hosts four live radio streams with Kids Live, chill, party and sleep music for kids, 21 podcasts for kids and parents, including the number one podcast for kids, Bedtime explorers, which has achieved 17 million downloads, and the parent platform Babyology and its podcasts Feed, play, love and The parents’ panel.
Kinderling’s audio content suite will join LiSTNR’s existing podcast series for children and family, including Beanies, Zero Waste Baby and Birth, baby and beyond, among others.
SCA CEO Grant Blackley said: “Kinderling has been an Australian success story with audio content that appeals to both young children and parents. The company will now form the flagship brand of our rapidly growing pillar for children and family on LiSTNR, as we expand audience and revenue opportunities across Kinderling’s suite of brands. We are delighted to welcome Kinderling to the SCA family.
CEO of Kinderling, Evan kaldor, said: “Kinderling’s research-driven programming originated on SCA’s DAB + network in 2015 and we have had extremely successful early years with the company: winning an ACRA, creating premier sleep programs for children and building strong business partnerships. Six years later, we’re excited that Kinderling’s original music, stories and programming are becoming the cornerstone of LiSTNR’s content offering for kids and parents.
“SCA has the vision and the resources to accelerate our growth and realize the many opportunities we have as we grow our content, audience, marketing and partnerships. We are excited about the momentum of LiSTNR and the exponential growth of the audience for us. “
Kinderling podcasts include:
Outside the lines
The detectives of the facts
Busy bodies with Mr Snot Bottom
Sing-A-Song with Angie Who
Dirtgirl Nature Detectives Academy
My well-being school
Tell stories to heal
For the parents:
Feed Play Love
The promise of sleep
The lullaby effect
The parents panel
The Sticky Elements of Parenthood
The change of mother
Bellies, pieces and babies
2 judgy moms