The company behind 99% invisible, the podcast created by Roman Mars, was purchased by SiriusXM.
The satellite radio company acquired 99% Invisible Inc, which produced the eponymous podcast which exposes the invisible and neglected aspects of design, architecture and activity that shape the world as well as What Trump can teach us about the scam law, and it will be part of its Stitcher podcast division.
The move will see Mars, who created the podcast as an independent series backed by Kickstarter in 2010, develop new projects with support from SiriusXM.
99% Invisible joins other SiriusXM podcasts such as WTF with Marc Maron and Office ladies.
Mars said he had explored a “number of potential homes” and was encouraged by Stitcher’s ability to launch new projects and help him break free from the podcasting thinking to focus on podcasting. creation.
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“I have made a career of telling stories about what lies ahead, and in this case, this is the opportunity to grow and create with SiriusXM,” said Mars. “This journey, which began over 10 years ago on public radio, is a testament to the power of storytelling, the incredibly talented 99pi team and the dedicated army of Beautiful Nerds that we are so fortunate to have. call our listeners. I’m incredibly proud of what we’ve helped build within the Radiotopia Network, the nonprofit collective that I co-founded with PRX, and look forward to the work we can do at SiriusXM.
“We want to house the most creative producers working in podcasting today, so we couldn’t be more excited to welcome Roman and his team to Stitcher and SiriusXM,” added Megan Liberman, Head of Chat Programming and podcasts for SiriusXM and Stitcher. . “SiriusXM has established itself as the North American leader in audio entertainment by attracting world-class talent. Bringing Roman and his team here is a natural extension of those efforts, and they will serve as a pillar as we continue to build the most engaging home for podcast and audio creators.
Weil, Gotshal & Manges LLP served as legal counsel to Sirius XM. AGM Securities, a subsidiary of United Talent Agency, advised Roman Mars / 99% Invisible, while Sklar Kirsh served as legal counsel.