Public media organization PRX has formed a podcast distribution partnership with Sensical, the producer of short, age-appropriate content, including video and audio, for children ages 2-10. Launched in June 2021 by Common Sense Networks, Sensical launched its podcast slate in December across all platforms and OTT devices as part of its goal to expand the digital media experience to include an online audio ecosystem. full growth. As part of their alliance, podcasts from PRX content partners including PBS KIDS, GBH Kids, Onassis USA, Cocotazo Media and Seeker will be available for free on the platform.
“Our alliance with PRX underscores Sensical’s mandate to respond to the present moment with meaningful audio experiences for children ages 2-10,” said Eric Berger, CEO of Common Sense Networks. “PRX’s content is a perfect fit for our service, as we’re building a curated podcast library that explores new voices and worlds, encourages positive messages, and teaches topics like STEM, social studies, and music from fun and engaging way,” he said. in the ad.
Starting this month, five podcasts will be available on Sensical, including Molly of Denali (PBS KIDS, GBH Kids and PRX), Pinkalicious & Peteriffic (PBS KIDS, GBH Kids and PRX), Live from Mount Olympus (Onassis USA and TRAX by PRX), Timestorm (Cocotazo Media and TRAX by PRX) and The Genius Generation (TRAX by PRX). Each show will also continue to be available for free on all major podcast platforms.
“We are fortunate to distribute podcasts from audio creators who are the best at what they do. This includes producers of reliable and engaging children’s stories and entertainment,” said Jason Saldanha, Head of Business Development and Content at PRX. “We’re always excited to expand the reach of our programming, so we’re thrilled to now partner with Sensical and Common Sense Networks.”
Sensical’s ad-supported service offers content for three distinct age groups: 2-4 (preschool), 5-7 (little kids) and 8-10 (big kids) – all curated by experts and filtered through a rigorous, proprietary rubric based on the most comprehensive research available on child development.