Podcast company

Podcast company Ideabrew appoints Supriya Santhakumar as AVP – Sales and Ishani Dasgupta as AVP

Ideabrew Studios, the podcast company, has announced the appointment of Supriya Santhakumar of FM Tadka as AVP Sales and Ishani Dasgupta of JioSaavn as AVP Growth and Strategy.

The company said Santhakumar’s experience in sales as West Head of FM Tadkaa and Vice President of Sales, Radio One India will drive the concept of podcast monetization through integrated advertising and branding solutions for the company.

She will work on revenue generation for the company as a creative solutions provider.

Santhakumar said, “As a sales professional, I know the future is very bright for content-driven businesses. At Ideabrew, I look forward to generating revenue in a collaborative and sustainable model that ensures a win-win situation for everyone. I can’t wait to start creating many tools that support our sales and marketing initiatives while adding value to our brand partners and listeners.

With over eight years of experience in television and digital media, Ishani Dasgupta will lead the business domain and strategy in developing content IPs for partners, brands and creators.

The company said its contributions would create new possibilities for the nascent podcasting industry. With IP syndication, IP development, branded content development, product innovation, growing podcasts through internal and external strategic alliances, and much more, its kitty is full and its agenda clear – for ensuring something new and exciting for content creators and listeners.

Dasgupta added, “Ideabrew’s growth strategy is based on holistic business intelligence. We rely on data, analytics, and strategies that will analyze platform data, external data sources, and new consumer/user research to provide insights that will be used by management. to develop and improve Ideabrew’s user growth plan and deliver value to our partners.

Aditya Kuber, CEO of Ideabrew Studios, said, “With more and more people turning to podcasts as their go-to place for infotainment, the opportunities for revenue generation are immense. Supriya and Ishani’s nominations strengthen our ability to produce high-quality content and monetize it across all genres and listener profiles. With our growing roster of quality content, their experience and expertise will help us up our game and deliver an elevated creative experience to all stakeholders. »