Podcast company

Podcast company Acast appoints Micheál Scully to key Dublin sales role

Acast has appointed Micheál Scully as Key Account Manager in its new Dublin office with the aim of attracting a greater share of Irish marketing to podcast media.

Mr Scully, who previously held sales positions for Google, Electric Media, DoneDeal.ie and was Managing Director of Entertainment.ie, is the podcast company’s first field hire for the Irish market.

Acast shows in Ireland such as Blindboy Podcast, The 2 Johnnies, It Galz and the Irish History Podcast already garner more than 1.1 million plays between them each week, Acast said. However, there is a feeling in the industry that the sponsorship and advertising money spent on podcasts is lagging behind their level of popularity.

The company said operating directly from Dublin would help it “expand its offering to podcasters, publishers and advertisers” in the region and “support the wider development” of the Irish podcast market.

Mr. Scully will work closely with Acast’s London-based content development manager for the UK and Ireland, Jennifer Dollard, who is a former producer and content creator at Today FM.

Marketing expenses

“Over the past two years, the audience for Irish podcasts has exploded,” said Mr Scully. “But Irish marketing spending has yet to catch up. I am here to develop existing Acast relationships, create new ones and support our investment in Ireland.

Acast’s global senior vice president of sales Joe Copeman said the Irish market was already a ‘burgeoning’. The company, founded in Sweden in 2014, hopes to complement its Dublin team.

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