Podcast app

Pocket Casts podcast app relaunched, in hopes of making podcasts less difficult to find

Pocket Casts has revamped its app to upgrade discovery, curation, and reading.

Pocket casts

Podcast Pocket Casts app was relaunched on Wednesday with a revamped app and a mission to make podcasts less gruesome to check out. It’s a coming-out night for the podcast app taken over by a group of public radio giants earlier this year.

In recent months, podcasting as a format has seemed like a bubble that may have burst. In a series of punches, BuzzFeed laid off its in-house audio team in September, the Panoply podcast network cut its editorial division, and Audible, the Amazon-owned audiobook company, downsized its original podcast-like programming unit. . But podcasting advocates describe these setbacks as outliers, noting that other companies are betting on podcasting sustainability, including Spotify, iHeartRadio and Pandora.

Pocket Casts CEO Owen Grover says one of the passions of podcasting has been the hurdles you have to overcome to find programs you love if you’re not already a super podcast fan. “Podcast fans… deserve an easy-to-use, powerful and flexible listening experience,” he said in a statement.

Pocket Casts was bought this year by public radio heavyweights NPR, WNYC Studios, WBEZ, and This American Life, and they put the blame on Grover, an iHeartRadio veteran. Together, the new owners are responsible for over 210 million podcast downloads each month.

Pocket Casts said on Wednesday that the new app has built-in Siri shortcuts, so you can ask Apple’s digital assistant to launch the show you want. The company is introducing new podcast curation, both human and algorithmic.

The app also includes an episode search that lets you search any series to find specific episodes, and it has filters to organize podcasts and embed them into playlists. The new app lets you play podcasts without subscribing, so you can sample episodes without having to commit to a series.

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