Just months after signing a multi-million dollar video deal with Netflix, Meghan markle and Prince harry pacified with Spotify to produce podcasts that “shine a light on powerful and diverse voices and perspectives,” the streamer noted today.
The exclusive multi-year deal will see Gimlet, the podcast studio that Spotify acquired in 2018, produce shows with the new couple-specific production company, Archewell Audio. (Archewell is also the name of Meghan and Harry’s charitable foundation, which focuses on causes such as gender equality, racial justice and climate change.)
The deal’s first offering – a holiday special hosted by Meghan and Harry that “will feature stories of hope and compassion from inspiring guests to celebrate the New Year” – will premiere within the next two weeks. In 2021, the couple plan to both produce and host podcasts “that build community through shared experiences and values,” Spotify said.
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In a two-minute podcast-style teaser, Meghan said they are “talking to amazing people” for the content to come. “They are going to share their memories that have really shaped this last year, which has been, as we know, a difficult year for everyone.”
“So many people have gone through so much pain this year, suffered loss, a tremendous amount of uncertainty….
It’s not clear whether Archewell Audio, like the nonprofit it shares a name with, will be charitable or for-profit. However, when the Netflix deal was announced, Meghan and Harry made it clear that they had created a still-unknown video production company that would operate separately from Archewell, so it’s possible their audio company would follow a similar path.