Acquisition transforms Libsyn into a leading player in the European podcast market
PITTSBURGH, Pa./ACCESSWIRE/October 17, 2022/ Liberated Syndication Inc. (“Libsyn” or the “Company”), the leading “Podcasting As A Service” platform, today announced the closing of the previously announced acquisition of Julep Media GmbH (“Julep”), the largest independent podcast platform in Germany. The advertisement.
Since its acquisition of AdvertiseCast in June 2021, Libsyn has become the go-to destination for creators to monetize their podcasts through advertising and for brands seeking exposure to the podcast media market. The addition of Julep to the AdvertiseCast platform now allows Libsyn to enter the fast-growing German market and expand into neighboring regions. In just three years since its inception, Julep has grown rapidly across the entire German podcast ecosystem, monetizing over 500 podcasts and over 50,000 episodes, distributing over 45 million downloads per month and providing advertising solutions to over 300 brands and agencies. Brad Tirpak, CEO of Libsyn, said, “Julep provides Libsyn with the immediate scale to become a leading force in podcast monetization in Germany and the wider European market. Now that the acquisition is complete, we look forward to working with Julep’s management team. to rapidly expand our presence throughout Germany and Europe.”
Steffen Hopf, CEO of Julep, said, “The Julep team couldn’t be more excited to partner with Libsyn and learn from their long history of innovation in the podcast industry. The European podcast market is still in its infancy, so this combination of our two companies is timely to accelerate our growth and development.”
Mr. Hopf, who has served as Julep’s CEO since the company’s inception in 2019, will retain his current position and take on new responsibilities for Libsyn’s international efforts across Europe. The rest of Julep’s management team will also remain in place for at least the next three years.
The combined companies of Libsyn and Julep will now connect over 3,000 creators to over 750 advertisers looking to tap into the growing podcast media market. According to the PwC/IAB Podcast Ad Revenue Report, podcast ad revenue in the United States is expected to exceed $2 billion in 2022 and double to over $4 billion by 2024, with the European market also experiencing strong annual growth of around 24% according to KBV Research.
Wolfson Partners LLC acted as financial advisor to Libsyn and Noerr Partnerschaftsgesellschaft mbB and Faegre Drinker Biddle & Reath LLP acted as legal advisors to Libsyn. Crossgate Corporate Finance acted as financial advisor to Julep and BMH Partners and Hughes, Hubbard & Reed LLP acted as legal advisors to Julep. BLOMSTEIN Rechtsanwälte provided regulatory services to Julep.
To learn more about Julep offers, click here.
About Free Syndication
Founded in 2004, Liberated Syndication Inc. (“Libsyn”) is the leading “Podcasting as a Service” platform that enables creators to host, distribute, monetize, amplify and measure their audio content . In 2021, the company delivered over 6 billion downloads and hosted over 5.8 million podcast episode files from over 75,000 podcasts around the world. Libsyn’s dynamic and open ecosystem is designed to meet the needs of all podcast creators and facilitate the effortless creation, development, monetization and growth of their podcasts. Brands powered by the company include podcast creation platform, Libsyn Studio; Shine; web hosting platform, Pair Networks; and Libsyn’s AdvertiseCast, the industry’s first podcast advertising marketplace that connects advertisers with podcasters. Visit libsyn.com or investor.libsyn.com for more company information.
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Ray Yeung + Nancy Zakhary | [email protected]+ [email protected]
This press release contains statements that may constitute forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words such as “anticipate”, ” believe, “could”, “estimate”, “expect”, “feel”, “plan”, “intend”, “may”, “plan”, “potential”, “predict”, ” project”, “seek”, “should”, “would”, “will” and similar expressions intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. The forward-looking statements contained herein may relate to future events, including our financial performance, the closing of the acquisition of PAR, the expected timing of the closing of the acquisition of PAR and the integration of PAR with AdvertiseCast and Libsyn. .
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