Acquisition transforms Libsyn into a leading player in the European podcast market
PITTSBURGH, Pa./ACCESSWIRE/August 16, 2022/ Liberated Syndication Inc. (“Libsyn” or the “Company”), the leading “Podcasting As A Service” platform, today announced that it has entered into a definitive agreement to acquire Julep Media GmbH (“Julep”), the largest Germany’s independent platform for podcast advertising. The combination of Julep and Libsyn’s subsidiary, AdvertiseCast, opens up new international markets for Libsyn and represents just the first step in Libsyn’s expansion to become the global destination for creators looking to monetize and brands looking to expose to the growing podcast media market.
Founded in 2019, Julep has quickly grown to serve the entire podcast ecosystem throughout Germany, including advertising, hosting and content production. Julep monetizes over 500 podcasts and over 50,000 episodes, distributes over 45 million downloads per month and provides advertising solutions to over 300 brands and agencies in various sectors of the German economy, including Clark, SKY, Deutsch Telekom , Athletic Greens, Facebook , and Ikea. The German audio advertising market is the 6e largest in the world and podcast advertising is expected to significantly outpace the growth of the rest of the digital media market. Steffen Hopf, who has served as Julep’s CEO since the company’s inception, will retain his current position and take on new responsibilities for Libsyn’s international efforts across Europe. The rest of Julep’s management team will also remain in place for at least the next 3 years.
Brad Tirpak, CEO of Libsyn, said, “Libsyn is thrilled to welcome Julep to its growing platform of ad solutions for creators. Germany is one of the largest podcast markets in Europe, and Julep provides Libsyn with the immediate scale to become a leading force in podcast monetization in Germany and the wider European market. Steffen Hopf and Christian Rymarenko built a world-class team and under their leadership Julep became the leading destination for German creators and advertisers. The podcast advertising market is still in its infancy. Europe and Julep’s focus on innovative technologies and automation will continue to drive Julep’s strong growth and expand Libsyn’s podcast hosting and monetization offerings. »
Steffen Hopf, CEO of Julep, said, “Our new association with Libsyn will dramatically accelerate our growth and product offerings. From the very beginning, we have always had internationalization in view as a pillar of our future development. With its expertise in the US podcast market, which is several years ahead of the European market, Julep’s tie-up with Libsyn comes at exactly the right time. The team and I are excited to begin this new chapter of growth in partnership with Brad and the entire Libsyn organization.
Julep was founded by some of Germany’s most successful tech entrepreneurs, including Marcus Englert Sebastian Weil and Bjorn Jopen. Marcus Englert said: “Having developed and built one of the leading podcast advertising platforms in Germany in less than three years is a huge success, for which I would like to express my sincere thanks to the managing directors of Julep, Steffen Hopf and Christian Rymarenko. , and the entire Julep team. We look forward to our merger with Libsyn. We believe that together we are even better positioned to expand our market share in the fast growing podcast markets in Europe.
The closing of the acquisition is subject to customary closing conditions, including regulatory approval.
Wolfson Partners LLC acted as financial advisor to Libsyn and Noerr Partnerschaftsgesellschaft mbB and Faegre Drinker Biddle & Reath LLP acted as legal advisors to Libsyn. Crossgate Corporate Finance acted as financial advisor to Julep and BMH Partners and Hughes, Hubbard & Reed LLP acted as legal advisors to Julep. BLOMSTEIN Rechtsanwälte provided regulatory services to Julep.
To learn more about Julep offers, click here.
About Free Syndication
Founded in 2004, Liberated Syndication Inc. (“Libsyn”) is the leading “Podcasting as a Service” platform that enables creators to host, distribute, monetize, amplify and measure their audio content . In 2021, the company delivered over 6 billion downloads and hosted over 5.8 million podcast episode files from over 75,000 podcasts around the world. Libsyn’s dynamic and open ecosystem is designed to meet the needs of all podcast creators and facilitate the effortless creation, development, monetization and growth of their podcasts. Brands powered by the company include podcast creation platform, Libsyn Studio; Shine; web hosting platform, Pair Networks; and Libsyn’s AdvertiseCast, the industry’s first podcast advertising marketplace that connects advertisers with podcasters. Visit libsyn.com or investor.libsyn.com for more company information.
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Ray Yeung + Nancy Zakhary | [email protected]+ [email protected]
This press release contains statements that may constitute forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words such as “anticipate”, ” believe, “could”, “estimate”, “expect”, “feel”, “plan”, “intend”, “may”, “plan”, “potential”, “predict”, ” project”, “seek”, “should”, “would”, “will” and similar expressions intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. The forward-looking statements contained herein may relate to future events, including our financial performance, the closing of the PAR acquisition, the expected timing of the closing of the PAR acquisition and the integration of PAR with AdvertiseCast and Libsyn.
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THE SOURCE: Freed Syndication, Inc.