Podcast company

Industry powers launch new Latino podcast company in US – Pitaya Entertainment

LOS ANGELES, February 16, 2021 / PRNewswire / – Five powerful executives from the entertainment, podcasting and advertising industries have joined forces to create Pitaya Entertainment, a new company dedicated to producing podcasts for Latin Americans. Pitaya Entertainment kicks off with six podcast series featuring some of Latin America’s most popular entertainment personalities, including TV stars, award-winning comedians and major YouTube influencers, with over 27.5 million subscribers on social networks. All six series have been released in the past two weeks, all debuting on the Apple Podcast rankings, with two becoming the # 1 and # 2 most popular Spanish-language podcasts in Apple’s Top 200 Podcast in the United States. United States.

As podcasting explodes in popularity in the United States, the Latino podcast audience is underserved and underdeveloped, and Latino voices are seriously under-represented in podcasting. Pitaya Entertainment aims to change that by putting podcasts in the spotlight. foreground of the Latin American community “ noted Zach Horowitz, Managing partner and co-founder.

All of Pitaya Entertainment’s initial podcasts will be weekly series using an unscripted talk show format and hosted by well-known Latin American personalities with a large and dedicated fan base, both in mainstream media and online.

Most of the series will be in Spanish, with some in English or Spanish, but all are for and about Latinos. All of them will be free to listeners and available worldwide on multiple platforms including Apple Podcasts, Spotify, YouTube, Google Podcasts, Amazon Music, Pandora, and Pitaya Entertainment’s website, pitaya.fm.

Pitaya Entertainment’s podcast hosts are as diverse as the Latin American community itself, with the first series featuring Mexican-Americans, Puerto Ricans, Cuban-Americans and Venezuelan-Americans. What all hosts have in common is a deep and powerful connection with their fans.

The initial six series are:

Giselle Blondet, the beloved Puerto Rican actress and TV host, and her daughter, Gabriella Pabón, herself recently a mother, co-host ??Yes mom !, a sincere and heartfelt Spanish podcast series on the joys and challenges of motherhood. A star for over 30 years, Giselle’s popularity spans several generations. Yes mom ! debuted at # 3 on Apple Podcast‘s US Parenting Chart and as the highest-ranked Spanish-language podcast on this list. (https://www.pitaya.fm/ay-mama)

Jose Eduardo Derbez hosts El Pedcast, a comedy series in Spanish featuring humorous interviews with colorful guests. José Eduardo, son of the actor / comedian Eugene Derbez and telenovela star Victoria ruffo, has appeared in numerous movies and TV shows, including the hit Amazon Prime reality series From Viaje con los Derbez and Unicable Shock therapy. El Pedast debuted at # 32 on Apple Podcast US Comedy Interviews and # 27 on Apple’s 100 Most Popular Podcast in Mexico. (https://www.pitaya.fm/el-pedcast)

Alejandra espinoza, actress, model and television host, and her sister Damaris Jimenez, life coach, co-host Between Hermanas, a Spanish-language podcast series focused on self-improvement and women’s empowerment. The sisters are inspired by their travels, recounting their paths to become inspiring role models. Between Hermanas debuted as the second most popular Spanish podcast in the United States in Apple’s 200 Best Podcasts and the sixth most popular podcast in all languages ​​in Apple Education in the United States. (https://www.pitaya.fm/entre-hermanas)

Ana Patricia Gamez hosts Ana Patricia Sin Filtro, a revealing Spanish-language podcast series about lessons learned from a remarkable life as a first-generation Mexican immigrant, beauty queen, television star, businesswoman, wife and mother. In its first week, the show debuted as the top-ranked Spanish-language podcast in the US in Apple’s 200 Best Podcasts and the # 5 most popular podcast in all languages. of the Apple Education ranking in the United States. (https://www.pitaya.fm/sinfiltro)

Jomari Goyso, the renowned beauty and fashion expert and co-star of the popular TV show Sal y Pimienta, hosts Peach Rodeo, a Spanish podcast of open conversations with celebrities, friends and lifestyle experts. Each week, Jomari and his guests will motivate listeners to think outside the box and see life differently. Sin Rodeo debuted at # 1 on the Apple Podcast US Entertainment News chart. (https://www.pitaya.fm/sinrodeo)

Joanna hausmann, a Venezuelan-American, and Jenny lorenzo, a Cuban-American, co-host of the series in English hyphen, exploring what it means to live in the “hyphen” that connects American and Latin culture. Millennial award-winning Latino comedians are known for their humorous videos inspired by their Latino heritage. hyphen debuted at No. 46 on the highly competitive Apple Podcasts US Comedy chart and was the highest ranked podcast about Latinos and the Latino Experience on this list. (https://www.pitaya.fm/hyphenated-1)

“Latinos want programming that matches their interests and authentically connects to culture. Our podcasts give them just that: popular and culturally relevant hosts whose passionate fans can now engage with them every week through our shows ”, noted Diana mejia jones, co-founder and partner.

The five directors of Pitaya Entertainment form a virtual dream team with over 100 years of high-level experience in successfully developing and promoting talent and programming in the entertainment and podcasting industries, with special emphasis on latino entertainment.

Zach Horowitz is the former President and Chief Operating Officer of Universal Music Group, the world’s largest music entertainment company. He launched the Latin Music Division in the United States at Universal Music and championed its growth to become the market leader in the industry. He also co-wrote and co-produced the Latin Grammy-nominated Los Tigres del Norte to Folsom Jail, Netflix’s fourth most watched documentary in Mexico in 2019. He is the managing partner of the company.

Guillermo Santiso is the former director of Fonovisa Records, one of the world’s leading Latino record companies. He developed multi-platinum artists like Enrique Iglesias, Marco Antonio Solis, and Los Tigres North. He is currently Executive Vice President of Campanario Entertainment, the Latinx television and digital content production company responsible for Netflix. Selena: The series.

Andy bowers is a podcast pioneer who has been called “the godfather of the podcast industry” by the New York Times Magazine. He founded one of the first professional podcast networks on Slate.com in 2005 and has made it a major force. He then co-founded podcast industry giant Megaphone, which Spotify purchased in 2020. Bowers has created and developed dozens of successful podcasts and has overseen podcast partnerships with Malcolm Gladwell, The Wall Street Journal, Vox, Vanity Fair, Netflix, HBO, Politico and Buzzfeed.

Diana mejia jones is one of Latino’s leading experts in branded marketing, advertising and entertainment with nearly 20 years of experience in the field. She is currently Vice President of Spanish Development and Integrated Marketing at Campanario Entertainment, where she develops and produces original TV series and films for the Latin market. She has secured tens of millions of dollars in brand marketing approvals and licensing programs targeting Latino Americans.

Jordi Oliveres is an award-winning producer and media director. He comes to Pitaya Entertainment from Univision Communications, where he developed a digital video series at Fusion TV, launched online music magazine Track recording, and negotiated major sponsorship deals with celebrities. He will occupy the position of general manager of the company.

“As a team, the leaders of Pitaya Entertainment bring extraordinary knowledge of Latin culture, unmatched business and entrepreneurial skills, as well as an extensive network of contacts in the fields of podcasting, entertainment and advertising.” noted Guillermo Santiso, co-founder and partner.

More than 100 million people in the United States now listen to podcasts every month, double the number five years earlier. Podcast advertising revenue in the United States has steadily increased at double-digit rates, even in the face of the coronavirus pandemic. In 2021, US advertising revenue is expected to exceed $ 1 billion for the first time.

Latinos lag far behind in terms of awareness and consumption of podcasts compared to the market in general, with recent surveys revealing that 55% have not yet tried a podcast and 39% have not yet heard of the term. This represents a fertile opportunity for growth.

Noted Andy bowers, co-founder and partner, “The audience for Latino podcasts is a sleeping giant. The only things preventing it from awakening are the lack of quality programming aimed at these listeners and a sustained effort to educate the medium. Pitaya Entertainment intends to be a leader in both areas. “

Noted Jordi Oliveres, co-founder and partner, “Latin Americans make up over 18% of the American population, with $ 1.7 trillion in purchasing power. They are the engine of culture, entertainment and commerce. Our podcasts will provide Latinos with high quality programming and provide marketers with fantastic opportunities to reach this important group of consumers. “

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SOURCE Pitaya Entertainment

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