Podcast company

Independent podcast company Acast announces expansion to Victoria


Acast expanded to Victoria with the hiring of Bryce Crosswell (image shown) as the new Group Sales Manager for Victoria.

Acast’s expansion in Victoria comes after announcing 89% net sales growth for Q3-21, compared to Q3-20.

In his new role, Crosswell will be responsible for growing the podcast market and working to help brands and agencies include podcasting in their audio marketing strategies.

Previously Group Sales Director at JCDecaux, Crosswell has 9 years of experience in the out-of-home industry and numerous connections in the Victorian market, making him Acast’s first choice for this job. job.

Crosswell, said: “I first became addicted to podcasts for the educational aspect, but have since been captivated by the storytelling abilities that podcasts have to offer – and I’m quickly learning that it’s the same. storytelling abilities that make podcast advertising so unique.

“There is huge potential for advertisers in this space, so I look forward to leading the expansion of the sales team in Victoria and helping local brands reach listeners across Australia and the world. “

Henrik Isaksson, Managing Director of Acast Australia & New Zealand, added: “One of our main goals this year has been to expand our presence across Australia.

“After seeing real customer demand in Victoria, we know now is a great time to put on boots on the pitch in Melbourne.

“Having Bryce on the team is the next growth step for Acast in Australia and this local point of contact will prove invaluable to Victorian advertisers looking to tell their story through podcasting. “

Acast entered the Australian podcast market in 2017 and has top podcasters such as Osher Günsberg, Meshel Laurie and Urzila Carlson on its team.

Leading brands like Google, Samsung, McDonalds, and Microsoft are investing in podcast advertising with Acast.

To keep pace with business growth and meet demand from local advertisers, Acast has grown from 6 to 23 employees in the past 12 months.