Google has purchased the 60db podcast app, which will shut down Nov. 10, Business Insider has learned.
“We’re excited to join the Google team. We can’t talk (yet) about what we’re up to, but we’re really excited and looking forward to telling you more soon,” co-founder Steve Henn said in a post. note sent to contacts.
Henn confirmed the acquisition to Business Insider, but declined to comment further. A Google representative confirmed the acquisition and referred us to The start-up’s farewell Medium article. The price could not be known immediately.
60dB launched last fall with a focus on customizing short-form audio for individual listeners. Personalization is a major focus for Google Play Music, the company’s music subscription.
One of the defining features of the app is a section called “Quick Hits”, which is a stream of shorter audio stories. Although Google may have ambitions to be a major hub for podcast listeners, The New York Times reported last year that 65% of podcasts are listened to through Apple’s built-in iPhone app.
In his farewell note to Contacts, Henn said active 60dB users listen for more than an hour a day.
60db had raised seed money from companies such as Kholsa Ventures, TechCrunch reported. Henn founded the company with two
executives, Steve McLendon and John Ciancutti, according to TechCrunch.
Here’s what the app looked like on Tuesday: