EXCLUSIVE: Steven Hein, who worked for NBC, Legendary and Fox, started his own podcast company.
Hein, who was most recently SVP, Digital at NBC, started Story Mill Media. The company is focused on working with media brands to expand their content into the audio space.
Story Mill Media has also completed a pre-seed funding round, aided by Weintraub Tobin’s Justin Borrowdale, to help fund its own podcast slate.
Hein was responsible for NBC’s podcast strategy, overseeing audio series based on The Good Place, Brooklyn 99 and Law and order.
He has also worked on digital content for shows such as The voice and The right placewhich earned the network three Emmy nominations in the short-form and interactive categories.
Prior to joining NBC in 2017, he was Senior Vice President, Programming and Production, for Legendary Entertainment’s Digital Networks, where he was part of their Nerdist podcast network. He was also vice president of Fox Digital Studio at 20th Century Fox.
Hein said, “I am excited to continue collaborating with studios, publishers and storytellers to expand media and entertainment brands into the audio space. There are still so many opportunities to provide them with funding partnerships. Additionally, marketing and discovering podcasts continues to be a challenge for most gamers. At NBC, we’ve really developed effective audience growth strategies that involve social, digital, and editorial content to surround and activate podcasts. I think we can bring this experience to marketing and add real value. »