Mark Zuckerberg and his company are finally jumping on the podcast bandwagon next week – starting June 22, podcasters will have the option to include a separate tab on their show’s page allowing listeners to stream episodes and clips directly. from Facebook itself. Additionally, users will be able to link to their shows’ RSS feeds, which can then upload new episodes as individual posts in the news feed. Facebook will also soon begin to include an option for hosts allowing listeners to cut one-minute clips from longer audio segments and post them separately as a potential way to improve “visibility and engagement.” as said to The edge.
Facebook first announced its own podcast intentions back in april amid a host of other audio-centric shots, including new mixer and music equalizer options for user stories, a “Soundbite” feature for audio-only short messages, and Live Audio Room , which appears to be essentially another Clubhouse clone. Prepare accordingly for the onslaught of high school brothers sharing Joe Rogan clips even more than they already do.
It wouldn’t be Facebook without the dark fine print – Facebook’s terms and conditions for streaming podcasts are already available online, so of course there are at least a couple of points that might raise eyebrows. As The edge notes, the policy “has no clear limits around what exactly Facebook can do with the podcasts distributed on its platform,” and also grants the company the right to create derivative works, which although “may be necessary to distribute programs in certain formats ”, could be a bit worrying for some creators.
Welcome to the party, Zuck – Facebook is jumping into an increasingly crowded pool of podcast providers, as companies hope for a slice of all that ad revenue. Spotify is possibly the biggest threat to Apple’s dominance in the market … which Spotify executives seem to believe, as they are betting that eventual profits will offset net losses in the industry over the next two years.
Meanwhile, even Netflix is considering trying its own podcast system called N-Plus. To be fair, Facebook Probably won’t have to worry about Netflix cutting back on its action, but with privacy concerns abounding at the House of Zuck, the Big Tech giant might have trouble selling itself as an attractive venue for actual podcasters content.