Music streaming service born in France Deezer reported a 250% growth in podcast usage on his platform over the past two years and is stepping up its capabilities in that space to make the most of what it describes as a podcast “boom”.
Deezer has global partnerships with five podcasting companies, including Libsyn, Ausha, Podomatic, Blubrry and Simplecast, in addition to adding “technology updates” from existing partners Audioboom and Voxnest.
The company’s new global podcast partnerships cover everything from content to podcast recording, distribution and analysis.
Deezer has partnered with the following five companies:
Libsyn, a podcast publisher with a monthly audience of 116 million and over 64,000 podcasts.
Ausha, which claims to be the premier podcast hosting platform in France with over 800 podcasters and features like video clip editing, private podcasts, and full stats.
podomatics, which provides podcast creators with “everything you need to start and grow a podcast,” including recording, publishing, distribution, and tracking.
Blubry, which provides podcast hosting, stats, and the PowerPress Podcasting plugin.
Finally, Deezer has partnered with Simple distribution, a podcast hosting, distribution and analytics platform that has reportedly doubled its number of podcasts and subscriptions over the past year.
“It’s great to see a huge increase in music fans enjoying podcasts as part of their Deezer streaming experience. “
Frédéric Antelme, Deezer
Two of Deezer’s existing podcast partners, Audioboom, a global on-demand audio and podcast distribution platform, and Voxnest’s Spreaker, a podcast platform with over 50,000 monthly active creators, also have improved their “technical solution” on Deezer.
Starting today (September 29), podcasters will be able to submit their show and make it instantly available to Deezer subscribers.
Deezer’s podcast push follows the huge investment in this industry (including a wave of executive hires) made by rival Spotify as part of its “Audio first” content strategy revealed in February, which included the acquisition of three podcast companies, Anchor and Gimlet Media (for $ 343 million) as well as Parcast.
While the five new Deezer partnerships detailed above don’t come close to the level of resources Spotify is dedicating to the format, they do indicate the growing importance of long-running original audio content to music streaming services in general.
According to Deezer, citing Global Webindex data, nearly a quarter of Internet users in Europe listened to a podcast in the first quarter of 2019 (up 5% compared to Q2 2017), of which 44% in MENA and 34% in Latam.
Deezer says he’s also experienced a similar boom and has seen his monthly podcast usage increase by 250%, including the quadrupling of podcast listening time, over the past two years.
Frédéric Antelme, Vice President of Content and Productions, commented: “It’s great to see a huge increase in music fans enjoying podcasts as part of their Deezer streaming experience.
“Our goal is to help podcasters easily provide fans with the latest shows from around the world.
“We’re really excited to be working with our new and existing partners to help more people than ever discover podcast content. “
Deezer recently launched a new website and social media campaign to publicly advocate for a User-Centered Payment System (UCPS) and plans to launch a pilot in France early next year – if it does. can rally rights holders.
The music streaming service, which has 14 million monthly active users, is majority owned by Access Industries, the full owner of Warner Music Group.Music trade around the world