It’s radio on television, via the Internet: NPR lands on Comcast’s cable decoders.
The cable giant is preparing to launch the NPR One app on its Xfinity X1 platform, providing access to National Public Radio’s library of news, talk and music programming on TV. Commercial terms of the agreement were not disclosed.
Comcast will join other Internet applications on the X1 platform, including Netflix, YouTube, Pandora and iHeartRadio. According to Comcast, use of X1 applications that require Internet access will count toward subscribers’ Xfinity Internet data usage caps.
Rollout of the NPR app to Comcast set-top boxes will begin later this week and will be available for all compatible X1 set-top boxes “in the coming weeks,” according to Comcast.
“NPR One feels right at home on X1, bringing the best local and national news, plus your favorite podcasts, in a personalized experience that gets smarter the more you listen,” said Joel Sucherman, Senior Director digital products from NPR.
Comcast X1 users can access NPR programming by saying “NPR” or “NPR One” into their X1 voice remote. In the future, the cable company plans to add the ability to call out specific NPR programs or podcasts by name, such as “Ask Me Another”, “Planet Money” or “Up First” or by subject (for example, “show me NPR Policy”). NPR content will also be integrated into Xfinity’s on-demand menus, alongside related content, including news and music. Customers can also access content from their local NPR member station through the NPR One app.
In January, Comcast announced that it had rolled out X1 to nearly 60% of its residential video base. The company had 21.3 million residential TV customers nationwide at the end of 2017.
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