Podcast company

Australian Podcast Company Ranieri & Co. Selects Veritonic to Measure Advertising Performance on Its Podcast Network

NEW YORK–(BUSINESS WIRE)–Veritonic, the industry’s comprehensive audio research and analysis platform, today announced that Ranieri & Co., the ANZ podcast company launched by former TRIBE executives Rob Ranieri and Nick Randall, has selected its audio attribution solution to enable the company and its clients to accurately track and measure the performance of podcast ads.

In Australia and New Zealand, Ranieri & Co. exclusively represents leading local podcasts such as The Byron Cooke Show, The Mind Muscle Project, The Fitness and Lifestyle Podcast, Single Minded and The Junkees with Dave O’Neil and Kitty Flanagan. This year, Ranieri & Co. also released its first two original podcasts, Motherlode and The Long Haul. The company will use Veritonic’s attribution solution to understand the impact and prove the value and ROI of the company’s audio creation for the podcasts it represents.

“Veritonic’s end-to-end measurement and analytics capabilities will enable us to gain actionable insights that improve the return on investment of our customers’ advertising dollars,” said Rob Ranieri, co-founder and CEO of Ranieri & Co. “This holistic picture of how our client audio is performing and the actions it drives allows us to truly understand, optimize and maximize the performance and ROI of our podcast advertising.

2022 is expected to be the biggest year yet for the podcast industry, with podcast listeners growing from 57% to 62% in the US over the past year according to Edison’s Infinite Dial 2022 report.

With the increase in the number of audio-only listeners, audio advertising has quickly become an indispensable part of an advertiser’s omnichannel marketing strategy.

As a key component of Veritonic’s suite of campaign performance tools, which also includes Brand Lift, Attribution enables brands to understand the impact of their audio creation on any application, hosting platform or listening device. The solution allows users to glean actionable insights into how audio drives action on a given landing page, including site visits, shopping cart activity, transaction data, and more. Attribution data can also be enhanced with benchmarks, standards, and unmatched second-by-second brand engagement and improvement data to deliver the most comprehensive set of lifecycle audio measurement analytics. industry complete available today.

“At Veritonic, we understand that data is paramount when it comes to making informed marketing, branding and advertising decisions,” said Scott Simonelli, CEO of Veritonic. “By deploying our attribution solution, Ranieri & Co. is providing the podcasts it represents with unparalleled insights to understand and optimize the performance of their advertising campaign investments. We look forward to partnering with one of Australia and New Zealand’s leading podcast companies to help validate investments, optimize audio assets and ensure growing ROI for its clients.

For more information about Veritonic’s attribution solution, visit www.veritonic.com or contact [email protected]

About Veritonic

World-renowned brands, agencies, publishers and platforms rely on Veritonic’s comprehensive audio research and analytics platform to research, test and measure the ROI of their audio assets and campaigns before, on the market and after the campaign. The resulting insights enable customers to gain confidence in their audio investment, mitigate risk through optimization, and increase returns by engaging consumers with compelling audio experiences. For more information, visit https://www.veritonic.com.

About Ranieri & Co.

In Australia and New Zealand, Ranieri & Co. exclusively represent leading local podcasts such as The Byron Cooke Show, The Mind Muscle Project, The Fitness and Lifestyle Podcast, Single Minded and The Junkees with Dave O’Neil and Kitty Flanagan. Ranieri & Co. also creates custom branded podcasts that strike the right balance between what brands want to talk about and what audiences really care about. Stories that inspire, inform and entertain. Ranieri & Co.’s first two original podcasts, Motherlode and The Long Haul, are available now. Find out more at www.ranieriandco.com