Podcast app

Amazon turns Audible into a true podcast app, but there’s still a long way to go

Audible turns more into a podcast app. The company announced today that its catalog now contains 100,000 free podcasts already available on other streaming platforms, including Pod Save America, This American life, and Conan O’Brien needs a friend. Shows are now available through the app and will appear on the Audible podcast landing page soon. Listeners will not need a subscription to access these shows. The move allows Audible to compete more seriously with Spotify and Apple Podcasts, the two biggest names in the space, as well as other smaller competitors.

Audible, which is owned by Amazon, launched a new subscription plan called Audible Plus in August, which allows listeners to access original Audible audio content at a cheaper monthly cost. The catch is, they don’t get credits for downloading audiobooks that aren’t already free in Audible’s catalog. With these additional and freely available shows, Audible is expanding its podcast offering and making its app a place where its listeners can meet all of their podcast needs, other than exclusive shows from other services.

Yet Audible still has a long way to go to reach the scale of Spotify and Apple Podcasts. Spotify says it has at least a million podcasts available for listeners, and Apple says it has 1.5 million. While Audible’s original content pieces number around 11,000, they still lag behind in the amount of content they offer. It’s a start, however, and the company will likely continue to increase what its listeners can access as its journey to audio content domination continues.

Correction 10/27 6:15 PM ET: This article incorrectly referred to Audible content as eBooks instead of Audiobooks. We have changed the wording to reflect the error. We regret the error.

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