Amazon is reportedly investing in live audio features that will start with concerts and later expand into talk shows and podcasts.
The effort would be led by Amazon Music and allow users to access the live performances through their accounts. Axes says the company has already spoken to major record labels about events with their artists.
Live audio could be the way for the company to expand the types of content it can offer to customers who own Amazon smart speaker products with Alexa. While the effort would initially focus on live music, radio shows and podcasts are expected to follow as an extension of the plan.
Amazon is also said to have considered integrating these live audio features into the live streaming service Twitch, which it has owned since 2014.
Earlier this year, Spotify embarked on virtual concerts with five shows performed by The Black Keys, Rag’n’Bone Man, Jack Antonoff, Leon Bridges and Girl in Red. The streaming giant has also reportedly considered ticketing for virtual and in-person events in the future.
Likewise, Twitter Spaces launched paid live events earlier this week for select iOS users, allowing hosts to charge between $ 1 and $ 999 for entry to a paid room.